Throughout their Food Science degree, Veronica & Priscilla noticed that there was a swarm of misinformation relating to food and nutrition on social media, and saw in real time how this misinformation negatively impacted eating habits, created anxiety surrounding food choices, and overall damaged relationships with food. Now more than ever, there is an unlimited amount of information on social media regarding food, health, & wellness. There is an ongoing trend of social media influencers and personnel claiming statements regarding certain food, food additives, diets, supplements, and much more, with no evidence to back it up. The popularity of this content has shaped social media platforms to promote misinformation regarding food and health, allowing full access to impressionable youth. The misinformation being spread on social media regarding food has severe impacts on youth, who are just beginning to curate their relationship with food and their bodies.
Some recent trends in the past couple years on social media that promote misinformation in the agriculture sector include: Consumption of Raw Milk Trend, the Keto Diet Trend, the Non-GMO Trend, the Anti-Artificial Food Additive Trend, the Anti-Processed Food Trend, and so many more. The trends that pop up on social media regarding food and health, are for the most part, never founded in evidence, and can be dangerous to not only youth, but everyone on social media.
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Being food scientists, they wanted to create educational workshops to the youth in their communities, giving them the tools to be able to critically think about food & nutrition information when traversing social media. Together with students, Veronica & Priscilla use their knowledge in food science, research, & industry to debunk misinformation. Among debunking misinformation, Veronica & Priscilla also teach food science & chemistry basics, the morality behind food, and tools to be able to spot misinformation and reliable information on social media.
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Since their debut in 2023, Veronica & Priscilla have completed several workshops with Montreal students (Vanier College's Science Symposium, Concordia University, McGill University). They have spoken to non-governmental organizations and at professional conferences (2024 Advancing Women in Agriculture and IFT FIRST). The Food Truth Project has over 40000 impressions on Instagram. Veronica and Priscilla continue to make an impact on correcting the false narratives of food misinformation being spread online.